A law firm’s most important asset is the human asset, its talent. In order to provide value to the client, the firm must be able to attract and retain talented attorneys. Today’s associates are tomorrow’s partners and your firm wants to present its best face to clients. If a firm is unable to attract and retain top performers, clients notice and could take their cases elsewhere.
Top tier talent possesses technical knowledge and critical thinking skills which are critical to pleasing clients. Clients want to know that their cases are being handled by leaders in the industry who are aware of all the cutting edge options available to prove their case in court.
New associates value meaning, flexibility, and the opportunity to develop personally through training and leadership. Associates want to invest in a firm which can help progress their career and expand their skill sets. And firms which take the time to nurture their talent benefit in many different ways.
"Today’s associates are tomorrow’s partners and your firm wants to present its best face to clients."