Part One; Why You Must Network
Based on a presentation at Loyola Law School in Los Angeles on 2/12/14.
In 1988, I graduated from Villanova School of Law outside Philadelphia. Villanova is viewed very much back east like Loyola is here in Los Angeles – a highly-regarded regional law school. I worked for a large law firm, and subsequently for small firms. When I relocated to California, I knew no one but a couple of family members.
Since I started attorney recruiting 14 years ago, more than half of those years were during a recession.
What does this information have to do with you? Well, in real estate you always hear the phrase “location, location, location”. What I want you to remember is “connections, connections, connections”. This realization changed my professional life – and I’m confident that it can change yours.
Connections, as well as hard work and a lot of patience, have contributed tremendously to my success in business. On a similar note, developing relationships after I moved to California was critical, and it took years of effort to develop friendships and acquaintances like I had back East for so many years. I mention this because developing connections is, in many ways, like making friends. But like friends, connections and relationships should be chosen carefully. Therefore, it’s important that you network with intention.
Developing personal networking habits and skills will always be essential to your professional success, as there is no replacement for the human connection. What about the importance and efficiency of social media connections and exposure, you ask? Our world is inextricably linked with Social Media. Therefore, it’s hard to separate what you need to know to interview well and/or land a job, versus [personal] networking advice.
You want to know how to get a job, how to keep a job, and how to become secure to weather a recession in the future…b/c the only thing you can really be sure of is…there will be change. Recession will happen again, and technology is rapidly evolving.
Competition may seem greater than ever, with more candidates having access to information about available jobs. However… the GOOD news is that, thanks to technology, you have more information and other resources at your fingertips than previous generations – so what are you going to do now that you are armed with these tools?
NETWORK WITH INTENTION; 3 PARTS TO THIS PRESENTATION
WHY YOU MUST NETWORK; THE IMPORTANCE OF COMMUNICATING YOUR PERSONAL BRAND
1. Networking is crucial for your career. Effective networking leads to relationships, and people tend to hire other people who they know and like.
2. You are unique – but look to your right and to your left – those people are also unique. You must distinguish yourself with a personal brand.
3. Brand vs. Reputation: Both your brand and reputation are important to your success
To be continued in Part 2: How To Get Started